Jul 29, 2010

Sup Sydney

story via Stoney Roads, posted at 3:00 pm

I am writing this, not to be cynical, but to provoke a reaction.

Disclaimer* These points reflect my opinions on a broad range of topics in terms of dance music and clubs and have been compiled from what I have seen happen over the last 3 years. This article can relate to anyone around the world who visits this blog but im sharing my opinions from a view point of living in sydney

Social Media – 5 years ago, you would get an sms from your friend saying ‘come to this club’, essentially making the club night a small network of friends. Everyone would know at least know 2 or 3 people in the club and it would lead to friendships being forged. With the introduction of Facebook, the club experience has become much more stranger laden, mainstream and profit focused. Tip – take a risk and look at promoting your night another way. Ask a promoter pre facebook/myspace how they promoted their nights. It may take 5 mins longer but you will command a lot more respect if you can pull a killer night off without the help of Facebook.

Deadbeats – thanks to Facebook everyone know what the F*&^ is going on. Deadbeats are the guys who make the clubs less friendly. They are there to either pick up a “chick” or kick some guys arse for brushing across their rats tail. Think the general male population needs to focus less on their next lay and actually enjoy the music.

Noob Night Holders – “earn your stripes” before attempting to run a night, rather than go to your mum or dad, get a couple of grand and rape everyone’s facebook with invites.

Globalisation of dance music (dance music saturation) – The lines between genres of dance music are thinning and music is becoming more of a generic formula in terms of creating what would be considered popular. It should be compulsory for every dj to spend a certain amount of hours a week looking more deeply into blogs/beatport.

Local Support act djs – They take less risk in terms of music variety in the fear of having their music rejected by the crowd and not looking cool. So instead of hearing something fresh when you walk into a club, you are more likely to hear a shitty cold play or pon de floor remix and a bunch of 17 year olds dancing. NOTE – selling out does not make you a good dj. If I or any other person who has a half decent taste in dance music wanted to listen to cheese, I would go to my little sisters ipod.

Railroading – practise your mixing till your ears bleed please before you get the pleasure of playing in a club. Respect the crowd by making the beats match and giving us something fresh to listen to.

Flyers – If you are going to theme your party on your flyer, actually go to the effort of buying a few things and theme the club rather than making it the same old bland venue and relying on people to dress up to create the desired atmosphere. Holding a night should not always be about making a profit.

READ MORE at STONEY ROADS

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